if i need to get another car, i'm going to do my market research
again...
get the most fuel-efficient and most value-for-money car... in
terms of consumption, maintenance and whatever the heck...
things like how pretty the car is, never came to my mind

i was caught out by the saleslady when she asked me what colour
i wanted my car to come in... i figured out how much downpayment,
how much insurance, how much tax and how much monthly payments..
and i didn't decide what colour... in fact, it didn't even cross my
mind until i was asked that question 